There's a link below for a very detailed story about Adidas jumping into college sports in 1995 (with Nebraska being the first school). Reading it and studying the numbers therein, will make it very clear why UCLA isn't going anywhere for a while....at least.
Pick your movie with All The President's men (follow the money) or Jerry Maguire (show me the money), as the author does a masterful job explaining the hows and whys of Adidas playing less schools more money.
Tip: If you're still not sure why Bruin squads wear the three stripes brand, look at the pie charts and see who's pie cost more money and which university has the biggest piece of the pie.
http://hailvarsity.com/news/commentary/on-nebraska-adidas-nike-and-being-cool/2015/07/
Pick your movie with All The President's men (follow the money) or Jerry Maguire (show me the money), as the author does a masterful job explaining the hows and whys of Adidas playing less schools more money.
Tip: If you're still not sure why Bruin squads wear the three stripes brand, look at the pie charts and see who's pie cost more money and which university has the biggest piece of the pie.
http://hailvarsity.com/news/commentary/on-nebraska-adidas-nike-and-being-cool/2015/07/
