Below is the link to a very interesting and detailed story on the just consummated switch to Under Armor. Of all the comments and questions that came about the Adidas reign, it's likely the most repeated and frustrating was how scarce products were.
Compared the the blanket approach Nike did on USC designs and market availability, UCLA / Adidas products ware like Waiting For Godot. So UA developed a new stripe design, and is going to market the UCLA name heavily. In fact they're committing to have at least two stores in LA exclusively for that purpose.
The 37-page contract details Under Armour’s plans to open two Los Angeles-area flagship stores by 2019 and feature UCLA gear to boost the school’s apparel sales.
http://www.dailynews.com/sports/20170706/how-under-armour-wrote-the-next-chapter-for-ucla
Compared the the blanket approach Nike did on USC designs and market availability, UCLA / Adidas products ware like Waiting For Godot. So UA developed a new stripe design, and is going to market the UCLA name heavily. In fact they're committing to have at least two stores in LA exclusively for that purpose.
The 37-page contract details Under Armour’s plans to open two Los Angeles-area flagship stores by 2019 and feature UCLA gear to boost the school’s apparel sales.
http://www.dailynews.com/sports/20170706/how-under-armour-wrote-the-next-chapter-for-ucla
